Fashion Collaboration

This fashion buying collaboration features a playful and cheerful fashion range designed for the high-end, highstreet store, Zara. The featured patterns are inspired by Scandinavian folk motifs, developed using the designers preferred style of digital collage. The use of alternative colourways shows the flexibility and wide use of the fashion range to appeal to a largeconsumer market while still considering sustainable uses of processes and materials. The main pattern explores digital floral motifs using bold colours to bring new life to traditional folk patterns on wearable garments.